STLCC :15 SPOT PARADOWSKI CREATIVE

 

Credits:

Agency: Paradowski Creative
Creative Director: Dan Rayfield
Art Direction: Terri Mitchell
Animation: Lucas Richter

Tools:

Cinema 4D
Adobe After Effects
Adobe Photoshop

Paradowski came to me with the challenge of creating a digital, photo-real stop motion papercraft animation. After diving into some reference images and buying some craft paper of my own, I came up with a proof of concept and styleframes that illustrated the paper textures and styles of the stop motion video itself. I then used those styles and stop motion conventions to animate and render the final piece.

The :15 pre-roll ad fits into a larger campaign for St. Louis Community College to encourage students to enroll and start their careers.

The paper textures are made using procedural noise patterns so they stay looking crisp close up and from a distance.

INITIAL STYLE FRAMES:

STLCC_Thumb_1
STLCC_Thumb_2
STLCC_Thumb_3
STLCC_Thumb_4
STLCC_Thumb_5
STLCC_Thumb_6

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