ENTERPRISE RIDESHARE MOOSYLVANIA

 

Agency: Moosylvania
Creative Director: Danielle Keegan
Art Direction: John Brobst

Tools:
Adobe After Effects
Cinema 4D

These videos were created to introduce the concept of "vanpooling" and educate potential customers on the benefits of sharing a ride. The circular collage served as our starting point and, from that, we took elements such as the circle and arrows and made them our main characters throughout the videos.

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The videos are part of a larger campaign that includes a tradeshow booth, a printed brochure, and multiple presentations.

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The existing collateral was overwhelming and, therefore, difficult to understand. The videos condensed the information into an easy-to-digest piece.

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