These videos were created to introduce the concept of "vanpooling" and educate potential customers on the benefits of sharing a ride. The circular collage served as our starting point and, from that, we took elements such as the circle and arrows and made them our main characters throughout the videos.
The videos are part of a larger campaign that includes a tradeshow booth, a printed brochure, and multiple presentations.
The existing collateral was overwhelming and, therefore, difficult to understand. The videos condensed the information into an easy-to-digest piece.